March 25th 2009
Winner of the 2009 TOADY (Toys Oppressive And Destructive to Young Children) Award: Dallas Cowboy Cheerleader Barbie. The Toady is sponsored by the Campaign for a Commercial-Free Childhood.
Rated by Mattel as appropriate for children age six and up, the Dallas Cowboy Cheerleader Doll comes with the shortest of short shorts, stiletto boots, and a revealing halter top. The preposterously skimpy outfit allows children to get a better view of Barbie’s impossibly long legs and dangerously thin body.
“When you combine two classic symbols of gendered stereotypes – the Dallas Cowboy Cheerleader and Barbie – you get one terrible toy,” said CCFC Steering Committee member Joe Kelly, of www.dadsanddaughters.com. “Do we really want to teach our young daughters that they belong on the sidelines, not in the game, and the way to get noticed is show a lot of skin?”